Are you ready for the biggest online shopping event of the year? Amazon Prime Day 2023 is here, and it’s a 48-hour extravaganza of discounts, deals and savings on millions of items across every category. Whether you’re looking for a new laptop, a smart TV, a fitness tracker, a beauty product or anything else, you’ll find it on Prime Day at a fraction of the regular price.
But hurry, because Prime Day only lasts from July 11 to July 12, and some of the best deals are limited in quantity and time. You don’t want to miss out on the opportunity to score amazing bargains on the brands and products you love.
To help you navigate the Prime Day madness, we’ve rounded up some of the best deals and offers you can shop right now. Plus, we’ll give you some tips on how to make the most of your Prime membership and get access to exclusive perks and benefits.
What is Prime Day and How to Shop It?
Prime Day is an annual event that Amazon created in 2015 to celebrate its 20th anniversary and reward its loyal Prime members with exclusive deals and discounts. Since then, it has grown into a global phenomenon that attracts millions of shoppers and generates billions of dollars in sales.
To shop Prime Day, you need to be a Prime member. If you’re not, you can sign up for a free 30-day trial and enjoy all the benefits of Prime, including free two-day shipping, unlimited streaming of movies and TV shows, access to Prime Music and Prime Reading, and much more.
Once you’re signed up for Prime, you can browse the Prime Day event page on the Amazon website or app and see all the deals that are available or coming soon. You can also use the app to set up personalized deal alerts based on your recent searches and viewed items. You’ll get notified when the deals go live so you can act fast and snag them before they sell out.
You can also shop Prime Day deals beyond Amazon.com with Buy with Prime, a feature that lets you purchase products from third-party sellers with the same fast and free delivery options as Amazon. Just look for the Buy with Prime badge on eligible items and check out with your Amazon account.
What are the Best Prime Day Deals?
With so many deals to choose from, it can be hard to decide what to buy on Prime Day. To make it easier for you, we’ve selected some of the best deals across different categories that you can shop right now. Here are some of our favorites:
- Tech: If you’re looking for a new device or gadget, Prime Day is the perfect time to upgrade. You can save big on Amazon devices like Echo speakers, Fire tablets, Kindle e-readers and Ring cameras. For example, you can get the Echo Dot (4th Gen) for just $24.99 (50% off), the Fire HD 10 tablet for $79.99 (47% off), or the Ring Video Doorbell Pro for $99.99 (50% off). You can also find great deals on other brands like Bose, Sony, Samsung and Apple. For instance, you can get the Bose QuietComfort 35 II Wireless Headphones for $199 (43% off), the Sony WH-1000XM4 Wireless Noise Cancelling Headphones for $248 (29% off), or the Samsung Galaxy S21 5G Smartphone for $599.99 (25% off).
- Home: Whether you need to spruce up your living room, bedroom, kitchen or bathroom, you’ll find plenty of deals on home products on Prime Day. You can save up to 40% on furniture from Rivet, Stone & Beam and Ravenna Home, up to 30% on mattresses from Casper, Tuft & Needle and Zinus, up to 50% on robot vacuums from iRobot, Shark and Eufy, and up to 60% on cookware from Le Creuset, Cuisinart and Calphalon. You can also get smart home devices like the Nest Learning Thermostat for $199 (20% off), the Philips Hue White and Color Ambiance Starter Kit for $119.99 (33% off), or the August Smart Lock Pro + Connect for $139.99 (44% off).
- Fashion: If you’re looking for a wardrobe refresh, Prime Day has you covered with deals on clothing, shoes, accessories and jewelry from top brands like Levi’s, Calvin Klein, Adidas, Ray-Ban and Michael Kors. You can also shop Amazon-exclusive fashion lines like The Drop, Goodthreads and Daily Ritual at discounted prices. Some of the best deals include up to 40% off Levi’s jeans and jackets, up to 50% off Calvin Klein underwear and loungewear, up to 30% off Adidas sneakers and apparel, up to 50% off Ray-Ban sunglasses and up to 60% off Michael Kors watches and handbags.
- Beauty: Prime Day is a great opportunity to stock up on your favorite beauty products or try something new. You can save up to 40% on premium beauty brands like Lancôme, Kérastase, Estée Lauder and Clinique, up to 50% on drugstore brands like L’Oréal, Maybelline and Neutrogena, and up to 60% on personal care appliances like Oral-B, Philips Sonicare and Braun. Some of the best deals include the Lancôme Advanced Génifique Youth Activating Serum for $52.50 (50% off), the Kérastase Resistance Length Strengthening Shampoo and Conditioner Set for $40.80 (40% off), the Estée Lauder Revitalizing Supreme+ Global Anti-Aging Cell Power Creme for $42 (40% off) and the Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator for $21 (40% off).
- Fitness: If you’re looking for some motivation to get in shape, Prime Day has some amazing deals on fitness equipment, accessories and apparel. You can save up to 30% on Peloton bikes and treadmills, up to 40% on Fitbit trackers and smartwatches, up to 50% on Garmin GPS watches and up to 60% on Under Armour clothing and shoes. You can also get the Alo Yoga High-Waist Moto Legging for $66 (40% off), the OPI Infinite Shine Nail Polish Set for $19.99 (50% off), or the D’Amelio Footwear Women’s Sneakers for $29.99 (40% off).
How to Save More on Prime Day?
Besides shopping the deals, there are some other ways you can save more money on Prime Day. Here are some tips:
- Use your Amazon credit card: If you have an Amazon Prime Rewards Visa Signature Card or an Amazon Prime Store Card, you can get 5% back on all your purchases on Amazon.com. Plus, you can get an extra 10% back on select items from Amazon brands like AmazonBasics, Solimo and Happy Belly.
- Shop with Alexa: If you have an Echo device or the Alexa app, you can ask Alexa to find Prime Day deals for you. Just say “Alexa, what are my Prime Day deals?” and she’ll tell you what’s available or coming soon. You can also ask her to order items for you or track your packages.
- Shop with small businesses: This Prime Day, Amazon is supporting small businesses by offering a $10 credit to use on Prime Day when you spend $10 or more on select products from small businesses between June 28 and July 10. You can also shop curated collections of products from small businesses by category, region or owner profile.
- Shop with Amazon Smile: If you want to support a good cause while shopping, you can use Amazon Smile to donate a portion of your purchase price to a charity of your choice. Just go to smile.amazon.com and select your charity before you start shopping.
Don’t Miss Out on Prime Day!
Prime Day is a once-a-year opportunity to save big on millions of items from thousands of brands. Whether you’re looking for something specific or just browsing for fun, you’ll find something that suits your needs and budget.
But remember, Prime Day only lasts for 48 hours, so don’t wait too long to shop. Some of the best deals may sell out quickly or expire soon. Make sure you’re a Prime member, set up your deal alerts, check out the event page frequently and shop with confidence.
Happy Prime Day! 🛍️
